문화체육관광부의 E-Book 콘텐츠 사랑은 E-Book 시장 형성에 긍정적
2000년대 초반 e-book 콘텐츠의 부재로 시장이 사라진 경험이 있기에 콘텐츠 육성이 중요하기 때문
E-book으로 전환할 수 있는 기술 플랫폼 지원, 콘텐츠 복제 방지를 위한 추적시스템 개발 지원 등의 방안이 나올 것으로 예상
The early adopters will be people who were buying many books
Sales of E-book ↑ - Contents market ↑
Estimated size of B2B E-book market
: 15.8 billion won
The policies of 교육과학부 is very positive to E-book
CD type E-book textbook
교육과학부 will continue this project
Students will be familiar with E-book
future Customer ↑
1) exclusive dealing & market foreclosu
alliances 'SKYTEAM' launched by securing a strong alliance is fair to say. If it is up to SKYPASS SKYTEAM belong to the airline mileage between the possible benefits are shared.
4) Various Routes
B747-400-based 21 and newest fleet of 129 units compared to the domestic rival Asiana to a greater extent. KAL has implemented a variety of networks and schedule but still cannot compare with Asiana
◎Introduction
In economic world, there are numerous firms and each firm has various marketing strategies to achieve their goals. We are going to survey several examples of food manufacturers in Korea, especially 5 firms briefly. These firms are well-known by Korean, so familiar to us. Some strategies might cannot be separated from our daily economic life. This is the reason why we picked th
iii. Potential Entrants (Threat of new entrants - high)
This industry doesn’t require high initial investments and startup (fixed) costs. This is not an industry which aims to achieve economy of scales as minimum size requirements for profitable operations are not high. The maintenance costs are also low. Moreover, distribution channels are not controlled by existing players as there are many
YES.
First, the drinking water market is growing.
Second, the certainty of Pulmuone Waters’ profitability in the long run comes from its financial statements.
Perrier (Nestle)
Naturally carbonated water from southern parts of France
Glass bottle luxurious image
Sold in department stores, cafes, and big supermarkets
Fiji
Water from underground aquifer below an ancie
I. 진부화의 유형
일반적으로 진부화의 유형은 제품의 진부화, 기술의 진부화 그리고 지식의 진부화로 구분해 볼 수 있다. 즉, 유행에 뒤처진 옷이나 삐삐나 흑백휴대폰 등은 전형적인 제품의 진부화이며, 신기술개발로 기존기술의 가치가 감소하거나 쓸모없어지는 기술의 진부화, 그리고 지식경영
Market
Characteristics
√ Local, regional, national brands or unbranded
√ The growing success of private brands
Customer
Characteristics
√ Popularity in the U.S. and Europe due to the growing
interest in ethnic foods
√ High value-added products
(ex : precooked, single-serving product)
√ Herba’s rice sales from industrial customers dropped
from 75%
1. 주제 선정 이유
우리가 이 주제를 선정하게 된 이유는 불과 몇 년 전만 해도 세계경영이라는 기치 아래 가장 활발하게 시장개척에 나섰던 대우에 대한 사례이기 때문이다. 해외시장조사 과목을 배우면서 우리가 지금 배우고 있는 것들과 그 전에 배웠던 것들을 바탕으로 어떤 방식의 진출 전략으로